Selling Process

A Brief Look Into How Washington Condo Brokers Inc. Will Help You Sell Your Condo

When you partner with our team, we will put all the tools in our toolbox to work, resulting in the highest possible sale price for your Seattle condo. Our brokers will work with you to make sure that your condo shows as well as possible, is priced correctly, and the advertising reaches the largest audience possible. Real Estate Brokers are not made the same; we diligently follow a proven process to get you to your financial goals. Here is a brief look into the process:

• Pricing Strategy
• The Condo Marketing Process
• Staging Your Condo
• Disclosure Process
• Promoting Your Condo to the Brokerage Community
• Promoting Your Condo to the Public
• Negotiation and Closing Process

Selling your Seattle condo starts with tidying up the well-lived corners so the condo shows as well as possible, setting an appropriate price paired with the best marketing strategy and complying with a variety of disclosure and inspection requirements that vary based on the age of the condo and other factors. Some sellers want to manage some of this process themselves while others look to our team to handle every aspect of their sale. We are here for you and your individual needs.

Pricing Strategy:
Pricing your condo will greatly depend on the market, location, and current condo market activity. There is no one strategy that works for every condo. We will evaluate your condo with you and explain where it stands in the market. Are you looking for the highest price, quickest sale, or a combination of both? Will the condo be vacant or occupied? What is the Condo Association like? Many factors will play into the strategy that we pick together. We will explain every strategy that might work as well as possible likely outcomes for each one. Rest assured, we help you figure out exactly what your condo is worth!

Marketing & Staging Your Condo:
This is where we truly shine. Because our services are condo-exclusive, we know exactly what condo buyers looks for! We will ensure that your condo stands out from the crowd. We often recommend that prior to listing your condo, you give it a fresh coat of paint and a thorough cleaning.  Staging offers you the opportunity to showcase the best features of your condo while minimizing items that may distract buyers. Our team will work with you to identify opportunities— both large and small — and prioritize the improvements that provide the greatest return on your investment.

Whether it is recommending tradespeople for repairs, coordinating necessary inspections, or partnering with the best staging and design teams, our job is to manage all of the details that go into bringing your condo to market.

Disclosure Process:
Ensuring accurate disclosures is essential for real estate transactions. These range from identifying regulated construction or design materials to environmental hazards and city conservation ordinances. We will work with you to prepare a full disclosure package prior to marketing your condo. Accurate and timely disclosures enable potential buyers to quickly assess your condo and make informed decisions. Comprehensive disclosures minimize negotiations and minimize your future legal liability. Keep in mind that condo disclosures are different from house disclosures. There is a lot of information that we get from your condo Board and management company to make sure you are covered. We will also order a full title report in advance to make sure that potential buyers have no reason to "back out" at the last minute based on a title issue.

Promoting Your Condo:
Exposing your condo to interested, qualified and motivated buyers and potential buyers is the best way to ensure you the highest price for your condo. I market to two distinct groups — real estate agents and the general public using media appropriate for your goals.

Real Estate Professionals: Why market to other real estate agents? In addition to working with sellers, most agents work with buyers who have been pre-approved for a mortgage and are actively seeking to purchase a condo. By marketing to these agents, we ensure that your condo is exposed to the people who are most likely to write a purchase offer. Our marketing tools include the Multiple Listing Service (MLS), exclusive brokers' tours, open houses, email marketing, and web marketing.

The General Public: Neighbors, friends, and word-of-mouth advertising also bring potential buyers to your Seattle condo. By using tools such as the MLS, online advertising, weekend open houses, special showings, postcard mailings, email, and online marketing, we make sure your Seattle condo receives maximum exposure.

The Internet: It goes without saying that since you are reading this on our website, you understand the importance of online marketing. We work hard to feature your Seattle condo in a multitude of real estate channels, including developing search engine advertising campaigns, highlighting your condo in social media, and taking advantage of our extensive technology backgrounds to make sure that your condo stands out online.

Negotiation and Closing Process:
Once we’ve found the right buyer for your condo, we negotiate the best sales price and most favorable terms for you. Our brokers have extensive contract negotiation backgrounds, which plays into this part of the process. We actively manage the sale during the escrow period, attending inspections and appraisals, keeping track of important deadlines, and making sure your deal stays on track! If there should be a set-back for any reason, you’ll have the full support of a professional and well-experienced team on your side every step of the way.

 

Our agents are NOT 9A-5P paper pushers, we work hard to answer phones and respond to emails 24 hours a day 7 days a week. We communicate and explain all details promptly. One of our agents will meet you at the property when needed. Or, our Magnolia office can accommodate any meetings where a conference room is beneficial.